Having worked in the E-Commerce & Social Media industry for
over 5 years. I noticed 2 core problems…

• Shoppers are browsing & shopping across multiple
  platforms.
• SME brands are struggling to gain exposure across
  interested warm audiences.

So, in order to solve this I wanted to create a central space
(TheCart) for users to save items from wherever they see them.
This ultimately allows for shoppers to make a truly considered
purchase decision.

We want to become your home of personalised shopping. As
we can build out your own personalised shopping assistant
analysing everything you are saving to give you personalised
recommendations.

Overall, I want to improve every users shopping experience.

Throughout my time working with small retail businesses, one
of the key issues that remains is the lack of visibility for their
products against the bigger players. Empowering small retail
businesses and serving customers with a wider scope
shopping experience is at the core of The Cart.

The wider social impact of building up audiences for small
retail businesses is plain to see - providing jobs, fostering
innovation and bringing unique character to the marketplace.
However we want to be more than that - we want to be a true
value add to both ends of the shopping experience.

Our commitment is therefore to bring impactful, tailored
support to those who need it most, making sure that every
business—no matter how small—can contribute to a healthier
economy and more connected shopping marketplace.

‍