Privacy Policy

Thank you for choosing TheCart, a personalised shopping assistant designed to help you save, compare, and make informed purchase decisions. Your privacy is important to us, and this Privacy Policy outlines how we collect, use, and protect your personal information when using TheCart. By using our app, you agree to the collection and use of information in accordance with this policy. We are committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018 and all other mandatory laws and regulations of the United Kingdom.

1. Information We Collect

To provide a personalised and efficient shopping experience, TheCart collects the following types of information:

a. Personal Information:

• Account Information: When you sign up for TheCart, we collect your name, email address, and other contact information needed to set up your account.
• Preferences & Shopping Data: We collect and store the items you save to TheCart, your preferences, and other shopping behaviours to personalise your experience.

b. Usage Data:

• Device Information: We may collect information about your device, such as the type of device, operating system, IP address, unique device identifiers, and other diagnostic data.
• App Interaction Data: We collect information about how you interact with the app, including features you use, items you compare, and time spent on different sections of the app.

c. AI Personalization Data:

• Shopping Behaviour: To provide personalised product recommendations, our AI analyses your saved items, shopping history, preferences, and interactions with the app.

d. Cookies and Tracking Technologies:

TheCart uses cookies or similar technologies to enhance your user experience, such as keeping you logged in or remembering your preferences.

2. How We Use Your Information

TheCart uses the information collected for the following purposes:

• Personalised Shopping Experience: Our AI will analyse your saved items and preferences to recommend relevant products and deals.
• Improve App Features: Usage data helps us to improve the app's performance and functionality.
• Communications: We may use your contact information to send you updates, offers, or important notices related to the app.
• Customer Support: To assist with any inquiries, troubleshoot issues, or address feedback.

3. How We Share Your Information

We value your privacy and will not sell or rent your personal information to third parties. However, we may share your data in the following situations:

• Service Providers: We may share your data with trusted third-party service providers who assist us with app functionality, hosting, or customer support.
• Legal Requirements: If required by law, we may disclose your information to comply with a legal obligation, protect our rights, or investigate potential violations of our policies.
• Business Transfers: If TheCart is involved in a merger, acquisition, or sale, your information may be transferred as part of that transaction.

4. Data Security

We take the security of your information seriously and implement industry-standard measures to protect your data from unauthorised access, alteration, or disclosure. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Data Rights

You have the following rights regarding your personal data:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can request corrections to any inaccurate or incomplete data.
• Deletion: You can request the deletion of your personal data, subject to legal obligations.
• Data Portability: You can request a copy of your data in a structured, machine-readable format.

If you wish to exercise any of these rights, please contact us at alexcavadias@thecart.online

6. How Long Will We Retain Your Data For

We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your Personal Data for a longer period than usual in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

7. Children’s Privacy

TheCart is not intended for use by children under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete that information.

8. Third-Party Links

TheCart may contain links to third-party websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policies of any third-party services. We are not responsible for the content or privacy practices of third-party services.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how your personal data is handled, please contact us at:

TheCart Support Team
Email: alexcavadias@thecart.online
Address: 46 Cabul Road, London, England, SW11 2PN

‍